Reviewed by: Julia Cirignano
Magic Potion’s new album Pink Gum is a platter full of touchable objects, decadent food, and beach side snacks. With titles such as “Milk”, “Cola Boyys”, “Jelly”, and “Cheddar Lane”, Magic Potion wets your lips and entertains you while you drool for more. With each track, Magic Potion pullers their listeners in with gritty, real life moments and objects. “Deep Web” is the perfect beach side song. This track encompasses the hallucinatory qualities of too much sun. While listening to this song, you can almost hear crashing waves, feel your mouth drying up with dehydration, and feel the sand sticking to your sweaty body.
Pink Gum feels like a casual talk with a strangely talented best friend. The track “Golden Power” starts off with a vaguely familiar sound that reminds one of “Strawberry Fields Forever” by the Beatles. The entire album has a Magical Mystery Tour vibe that can be senses by the background voices heard towards the end of “Golden Power”. The track “Cola Boyys” could make anyone nostalgic for their childhood and teen years. This song is dripping with foam and bubbles as Magic Potions presents lyrics that draw their listeners in with dusty, dirty moments such as, “we were hanging out/chewing gum yeah”, “had a nose bleed/on your skateboard”, “shared a milkshake/on the rooftop”. The track “Booord” shows the dangers that result in a bored teenager during the summer, while also expressing the immobility of being young and naive.
Pink Gum is the perfect new summer album. It does channel Paul McCartney, but modern. It sparkles, drips, and oozes. Pink Gum is coke-a-cola foam dripping from a red solo cup, and the sticky fingers of frustrated teenagers. Pink Gum encompasses summer in a very human, gritty way, while also showing the peacefulness of a summer sunset after a hard day. Magic Potion doesn’t glorify the warm sweat on the back of your neck, the ash stains on your t-shirt, or the cops running after you across the skateboard park. Magic Potion accepts summer for all that it, and uses this album to convince their listeners to do the same.