Written Lauren Rosier
Miami-based, indie-rock artist, Julia Bhatt, shares her brand new single, “1:30,” that showcases her witty personality and speaks about her disgust for social media hierarchy within the music industry.
At only 19 years old, and with TikTok’s quick rise in popularity, as well as Instagram dominance in the music industry shift, Bhatt has found that herself struggling with the idea of “making it” in the music industry.
“I feel that there was a way of doing it, but everything changed with social media,” She adds, “This probably sounds cliché, but you can’t make it if you don’t blow up on TikTok or Instagram. Almost all of the radio hits blew up as a trend on TikTok and now they’re doing dream collaborations because of that reach.”
Her new single, “1:30,” speaks about that particular mindset and feeling like you’re “less than perfect” and “watching from the outside in when you feel like you could be doing more.”
She says, “1:30,” is a “self-proclaimed” experiment” that features more modern pop elements than her previous releases. “I was messing around with some synth sounds, and Elliot Jacobson [a very much-in-demand producer who has worked with Ingrid Michaelson, Elle King and Vérité] and I just kept adding on. I feel like this song reflects modern music; more specifically, modern pop a little more, and I want to see how generational preference affects the song’s performance.”
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