Written by Lauren Rosier
Alternative-pop singer/songwriter, Julia Bhatt, is showcasing her witty personality and her disgust for the social media hierarchy that has become so rampant in the music industry. She’s releasing a new song, “1:30,” (aptly titled “1:30” to honor the song’s 1:30 time stamp), and with the recent rise in social media sites like TikTok and Instagram, Bhatt has found herself struggling with the idea of “making it” in music.
“I feel that there was a way of doing it but everything changed with social media,” Adding, “This probably sounds cliché, but you can’t make it if you don’t blow up on TikTok or Instagram. Almost all of the radio hits blew up as a trend on TikTok and now they’re doing dream collaborations because of that reach.”
Her song, “1:30,” she says, is about feeling “less than perfect and watching from the outside when you feel you could be doing more.”
Bhatt says that “1:30” is a self-proclaimed experiment. The song features “modern pop” elements a little bit more than what she’s used to, more than what her previous releases have. “I was messing around with some synth sounds, and Elliot Jacobson [a much in-demand producer who has worked with Ingrid Michaelson, Elle King and Vérité] and I just kept adding on. I feel like this song reflects modern music; more specifically, modern pop a little more, and I want to see how generational preference affects the song’s performance.”
Her new single, “1:30,” is out today.
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