Written by Ashley Paskill
Toronto band, The Effens, issue their single, “Eventually,” off their new album of the same name. The album, which is the band’s third, is set to be released on July 30 later this year.
The song talks about loving your enemy, and the video is meant to be “an exploration of how we can lose our individuality in trying to sanitize everything,” according to The Effens.
Eventually, the album, comes after years of musical experimentation and changes in the band lineup. The current lineup includes Austin Nops on vocals, Paul Theo on guitar and synth/samples, Hannah Edgerton on bass and vocals, and Fabian Oblivion on drums.
The Effens have made a point to have a hand in all aspects of their music and merchandise, from recording and producing to album art and merch design. Even the music videos are filmed by the band with video cameras they find. This has been the case for the new album as well.
“The more we do on our own, the more everything has our fingerprint on it,” the band says.
The single art for “Eventually” depicts a woman who is half-real, half-mannequin, which the band says symbolizes our own struggle to find strength in vulnerability.
“Metaphorically, we all live as mannequins for most of our day-to-day lives, making ourselves appear the same as one another, not standing out,” the band says. “The cover art is someone in the act of breaking free from the censorship shown in the video and reminding the viewer of their own freedom.”
The single for “Eventually” is available across streaming platforms and the band’s new album, also entitled Eventually, will be released July 30, 2021.
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