Written and Photographed by Maria Arroyo
In this two-part series, contributing writers and musicians Maria Arroyo and Dustin Sclafani partake, perform, and report on the Play Music Conference. They each give us an inside look at the spectacular annual event with an artist’s perspective to attending the music education panels as well as performing on their respective nights. That Mag readers, it’s time to prepare your favorite beverage and sit down to read a real treat.
We begin Part One with singer, song writer Maria Arroyo:
“She networked her ass off and that’s why this room is full. Give it up for Maria!” – Jim Logrando, Co-founder of Play Music Conference
Hearing this had me in tears for the best event of 2023! I’ve been writing for That Mag since 2019, and in that time, I haven’t really introduced myself. Aside from being a writer, I’m a singer/songwriter from the Philly area. I moved to the city to continue furthering my music career. Being able to see this conference come to life as the first Music Conference in the City of Brotherly Love is truly something special.
I was ecstatic when getting the email confirming that I, a singer/songwriter who just started playing live shows last year, got accepted to perform Play. I was beside myself with excitement, anticipation, and a whole lotta nerves.
I’ve gotten pretty comfortable performing my own songs, but there’s something about knowing that the professionals who live and breathe this industry every day are going to be watching you perform that really brings those nerves to a new level.
Some industry professionals I’ve known for a couple of years are co-founders of the Play Music Conference. Brian Cronin of That Mag and Mirror Image Media, Jim Logrando of Craft Services, and Rob Schwartz of Who?Mag. This also includes speakers Lou Plaia of Sentric Publishing, and Gino Caporale of 418 Music. This even includes some speakers who I’ve heard of through the grapevine during covid but never met in person like, Fiona Bloom of The Bloom Effect, Barry Heyman of Heyman Law, and producer Steve “Me. Mig” Migliore. All of which I finally got to meet and were all lovely.
I say all that to say there were a lot of industry professionals speaking and attending the conference, so I always want to make the best impression I can.
Take me out to Play Music Conference:
Thursday night was the kickoff party at Milkboy on Chestnut. I’ve been to a handful of conferences in the past years, and the kickoff parties are always one of my favorite parts. This is because it allows artists like me to network without the pressure of the official conference with other artists and industry professionals that we get to hear speak through the weekend. The introduction at the kickoff party makes it easier for me to approach people during the conference, because we’ve already met, but in a more low-key setting.
The kickoff party was a blast. There were a ton of artists that I got to network with, that ended up being great conference buddies throughout the weekend. The atmosphere was great and I think went off without a hitch! Throughout the night, there were performers of all types that kept the music diverse and interesting. They also had a special award ceremony for “Play Recognized Champions of Music” highlighting Dyana Williams of Influence Entertainment, councilman David Oh, talent buyer John Harris, and producer/engineer David Ivory, who continue to help music creatives in any ways they can.
Throughout the night, everyone I spoke to agreed that this type of event in Philly was long overdue. Another similarity was everyone’s excitement to be a part of this inaugural event. All the artists that were playing, myself included, were just so grateful to share their music with others but also revel in the success and promotion of each other. 
Early Friday morning (but thankfully not too early as we were out wayyyy too late the night before) was the start of the official Play Music Conference at the University of the Arts.
Their space was incredible and I really loved their support for this event. Most of the day was full of incredible panels with topics on Touring, NTFs, and Networking, to Publishing, Distribution, and Finance. They were all incredibly insightful and educating. My favorite panel on Friday had to be the “Collecting Royalties: Distribution, Publishing Admin, & Mechanical” with speakers like Jennifer Costello of JC3 Publishing, Lou Plaia, creative Tim Pattison at BMI, and others. Panels that touch on publishing and distribution are always on all conference agendas because of how important it is in making sure you’re being paid for your work, and that your work is heard. This is also one of the most confusing parts of the music industry so it can’t hurt to hear it explained to you a couple more times.
After each panel, the speakers were able to chat and answer any questions the crowd had in a smaller, more personalized setting upstairs. It allowed conference attendees to seize their moment to talk more with speakers that really stuck out to them.
After the panels, there was a Networking Event in the host hotel, the DoubleTree by Hilton Philadelphia Center City, who created a fantastic atmosphere for the weekend. These are always fantastic times to try to catch the speakers that you weren’t able to during the day. I was able to network with a ton of different people, one being Nikisha Bailey, global Co-chair of D&I for Women in Music. We had a great conversation about the Philadelphia music scene and I got to know more about her on a personal level, which you can’t always get during the panels. She was open and incredibly honest about her experiences and truly inspired me to keep doing what I’m doing.
After the Networking Event, it’s music time!
Sometimes at conferences, you run into the issue of not being able to catch everyone that you want because the venues are so spread out. Having attended countless conferences before, the Play team knew this and stayed smart by keeping all the venues within a block or two of each other. With all of the sets being 20 minutes, the short walk made it easier to catch all of the acts throughout the night.
Since I didn’t perform until Saturday, I could take Friday night to just soak in as much music as possible, which is exactly what I did. Some of my favorite acts of the night were Supreem Da Rezarekta, Sean Eric, Madison Ryan Band, Big Rick Energy, and Nitro Nitra. Their stage presence, energy, and remarkable songs made the weekend a night to remember. The other thing I loved about all these acts was their approachability after their sets. They were all just as excited as we were about their music and conference, and that always makes the connections better. The sense of community with a ton of the acts that were selected to perform was immense and really added to such an amazing atmosphere to be a part of.
Day Two of the Play Music Conference was just as amazing as the first one! The panels of this day included talks about radio, producing, music marketing, music videos, and knowing when to need a team. I felt that they did a great job in formulating the panels so it covered a lot of different aspects of the industry that are important to know. They also chose to not have panels running at the same time. A lot of bigger conferences will have multiple panels at the same time and you have to decide which one is of more value to you, which is a tough call to make. Having one panel at a time ensures you don’t have to miss anything unless you’re just not interested in the topic. And if the interest in that particular topic wasn’t there, the speakers from the previous panel were around so you can continue that conversation.
I really loved the Music Videos and Visuals panel as I haven’t seen a panel on this specific topic before. Speakers included Rob Schwartz, Andy Gesner of HIP Video Promo, Dwayne McCleary of Uplifted Inc, and Anthony Flores of Obie Records. They all had different paths leading to where they are now, so they were able to offer a ton of different perspectives while remaining unanimous in the fact that the visuals are an increasing importance to the music being released today. They really dove deep into the fundamentals of visuals and how they can be used in a multitude of ways to help and enhance the music you’re releasing. Another panel that I really took an interest in was Knowing When To Need A Team which had everything from a publicist and an artist manager to an entertainment lawyer. Panels like this always interest me because it shows that there are many paths to take in order to be immersed in the industry that we love, even if it’s not as an artist. Once again, Play Music Conference knocked it out of the park with its panels and speakers and really did a great job of having something for everyone attending.
The biggest thing that stood out for me for this conference in particular was the way that the advice and tools given to us were ones that actually pertained to the level that the majority of attendees were at. Most of us attending are either just starting out, or have been in the game, but only for a short period of time. We don’t have thousands of dollars for recording, or three grand to drop for a publicist to work our music. They gave us tangible advice for the level of our journey RIGHT NOW.
There were a lot of realistic tricks and tools shared that we could implement straight away and even if some of their services were out of our price range or not right for this stage in our career. They were upfront about it, and also provided alternatives that suited our needs, and our pockets. The speakers were all well-spoken, talented, and stayed engaged throughout the conference, which I just appreciate so much.
After the last set of panels, most everyone headed to the last networking event before the night of music, but not me. I had to head to soundcheck for my show at O’Neals Pub, which is really where the fun began!
They were incredible and had a loaded baked potato to die for. Soundcheck went, well, okay. Honestly, it wasn’t great but to no fault of anyone. I just get super nervous before a show, overthinking until I explode, ya know, all the things you do when you are a perfectionist. I get back to my hotel room to warm up, get ready and give myself the biggest pep talk I can.
I should also add that through the last two nights, I’ve been talking about my show, inviting people to check me out, handing out business cards, sharing my socials, etc. All the things you do when networking with others. While there were a lot of faces I remember from other conferences, there were definitely a lot more new ones, so I want to make a great impression and hope that I’ve engaged them enough that they’ll want to check me out in person! I try not to have a high expectations of a full house because sometimes things come up, people have friends that they want to see, and sometimes, they’re just not interested. With this in mind I try not to worry about who will/won’t be there. You have to put on a great show either way.
Fast forward: Back to O’Neal’s
That room, from the front of the stage to the end of the bar, was PACKED. Packed with all the people I invited, packed with those people telling OTHER people about me and them wanting to check me out for themselves. It hit me. “Maria, you are about to perform your first packed show full of music industry professionals and artists,” and my heart couldn’t be racing faster.
I try my best to settle my nerves, but it’s hard. I want to put on a great show. I want everyone to enjoy coming to listen to me, but I always think about the worst-case scenario. Luckily, I had a ton of day-ones on my side. The entire Big Fat Meanies band was there to support me, all of whom I went to college with and are the best cheerleaders, and my fiance,who is truly my biggest fan, was there so I knew that even IF my worst-case scenario of “everyone is going to hate me” was true, I at least knew these guys didn’t.
It’s now 8:10 pm and the biggest knot has formed in my stomach. I get on stage and start setting up. I look out and pinpoint my day-ones. My fiance, Todd, is in the back corner, just in eyesight where I need him, and BFM is in the other corner. My other cheerleaders, who I actually met at ANOTHER conference, Elle Taranis and Pepe were front-row recording for me.
Showtime!
I sing my final song, and the loudest applause erupts from the crowd. I have absolutely put on the best show to date and I couldn’t be prouder of myself. I sang and sounded great, I didn’t fuck up the chords, and I really gave it my all. I said my thank yous and was about to head off the stage when the co-founder of Play Jim Logrando jumps on stage and hugs me and tells me what an amazing job I did. He looks to the crowd and says “This room is packed. She networked her ass off and that’s why this room is full. Give it up for Maria.”
This had me in tears. All my hard work of fiercely networking and creating relationships paid off in ways that I will never forget. I got off stage, and with the help of my friends tore down my set, and then got to enjoy the rest of the night knowing that I left it all on O’Neal’s stage. I spent the rest of the night on cloud nine knowing that this rush of adrenaline and excitement is what makes all the nerves worth it. We spent the rest of the night listening to some fantastic artists like Minerva, Big Fat Meanies, Shame Penguin, and so many more. This was truly a weekend to remember.
Final thoughts
If you’re just starting out in your music career or you’re a seasoned vet, go to the music conference. You can’t learn enough, and this industry changes every day. The friends and people you met? You remember them for a long time and already looking forward to the next get-together.
The inaugural Play Music Conference was definitely one of the biggest wins for 2023, and the sky is the limit with them. I know they are going to step it up even MORE for 2024.
You can see Maria Arroyo perform this weekend at the “Women Against Abuse” Benefit Show on Saturday, March 4 in honor of International Women’s Week, located at The Fire, on West Girard Ave. Come out and support these incredible women, including Jershika Maple, finalist of NBC’s The Voice.
Click here for event and ticket information!
