Written by Lauren Rosier
The Southern California-born and based pop star, JULIANA, shares her first single, “Call It Quits,” out now along with its accompanying music video.
“I couldn’t feel more humbled and honored to be able to share my first single and first music video with the world,” says JULIANA. “I’ve put my absolute heart and soul into writing, recording, and filming the song and video in hopes that it resonates with people who need a boost of confidence, energy and empowerment in their lives.”
“For the music video, I wanted to honor my background of being born and raised in L.A., which is why we picked the locations, including a house in West Hollywood and a studio in Silver Lake,” she adds about the video. “We decided to play with the concept of lighting to show a progression of growth as it mirrors the lyrics of the song. The music video starts with lighter colors to express uncertain direction and confusion in my life. As the video progresses, you see my strength and the colors both become bolder as I start to realize my own power and find the value of my self-worth, just like in the lyrics. Filming this video was such a liberating moment for me! I hope anyone viewing it feels the same thing.”
Having grown up surrounding by music, JULIANA made her on-stage debut at age 11. She began writing songs in high school, and made it past the infamous “Hollywood round” of American Idol as a teenager. Some physical trials and tribulations occurred while in college in Boston that prevented her from singing for two years. She completed her schooling back in L.A. so she could focus on her mental health. Once she had recovered, she moved back to NYC for fresh start and perspective.
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