N-A-R-C
Infinite Mine
Reviewed by: Lauren Rosier
Multimedia artist, Pepi Ginsberg, and composer/producer, Martin Crane. have collaborated on a new project under the moniker, N-A-R-C (based on Ginsberg’s “wink-and-nod handle”, NewAgeRealChange), for a full-length debut titled Infinite Mine.
Infinite Mine opens with the pulsating electronic beats and pop tendencies of “Watch Her Dance”, a track reminiscent to electronic pop duo, Phantogram.
The record began as the duo was approached to score a film and turned into a full-on creative process of Ginsberg’s work and Crane’s production resulting in Infinite Mine. The duo’s first LP together is hugely crafted around the idea of intimacy, love, and relationships, Ginsberg explained in a press release.
On “Bully”, the duo’s work shines in a track that exemplifies their respective work quite well. Ginsberg’s lyricism and musicianship paired with Crane’s production makes for one of the best tracks on the record.
The pair is able to effectively communicate the theme of the record through its pulsating, heavy electronic beats, emotionally raw lyricism, and hi-fi production. Infinite Mine is a stellar collection of well-crafted, unique electronic pop, that is appealing to the mainstream, while staying true the the duo’s vision for the project.
On tracks like “Game Bae” and “Forward Motion”, the duo incorporates worldly beats to create a unique sound that separates them from other electronic artists. On “Win Yah”, Ginsberg applies the record’s theme to the track that delivers a sexy, intimate vibe about winning someone over.
From start to finish, there is so much to be excited about with Infinite Mine. The record’s heavy electronic beats, Ginsberg’s airy vocals, and the artistry behind Crane’s production. If the duo is just getting started, there so much more to look forward to from this brilliant multimedia/electronic pop duo.
Rating: Bad-Ass
