Social media networking sites play a huge role in the online gaming’s surge of popularity. According to information released by Kontagent, a mobile analytics company, out of 780 million active participants of social games, a sizable 90 million of those is playing casino games, so it’s no surprise that developers are eager to combine social gaming with the $30.3 billion online casino industry.
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In 2011, the use of online casino games increased by 60% while players of general games have increased by 13%, and the latest figures show that 53% of Facebook users participate in social gaming. Examples of some of the popular casino games include poker, blackjack and roulette, and you can play these free casino games online. Other online gaming companies use social media for promotion and advertising purposes. With over 7,134 followers on Twitter, online bingo site Cheeky Bingo uses social media to communicate with their fans. This way, avid players also have the opportunity to interact with other players.
Social media has also been very beneficial to the music world especially to emerging music artists. New artists can use social media to connect and interact with fans, raise awareness and create interest around their content.
SoundCloud, for example, enables budding artists to quickly and easily upload their tracks, create a music player for such tracks and then share and embed this player across any of their social media channels. People can also comment on the track within the player itself while they listen to the song. Just recently, SoundCloud developed the concept of “social download” through a new app which enables artists to distribute their track in exchange for a social interaction from their fans.
Aside from tweeting concerts and events, Twitter also features the “Tweet for a Track” app, where fans can get a free download for Tweeting or posting an artist’s track. This is a nice way to both reward fan interaction and increase awareness.
Nowadays, growing a fan base can rest on the hands of the emerging artist through the power of social media.
