The alt-pop rockers, Crimson Apple, are excited to release their new music video for their song, “Sorry Now.”
Crimson Apple is a four-piece band of four sisters from Hawaii but based in Los Angeles.
Per a press release, the four-piece explained, “We’re extremely excited to be releasing the ‘Sorry Now’ music video! We have a deep emotional connection with this song that we really wanted to represent in a striking and visual way. The song is about someone who betrayed us, so while creating the concept for this music video, we envisioned a bright red smoke that would represent this person. Throughout the video, it becomes clear that the red smoke is poisoning us, and there is a range of emotions and imagery that tells a story of overcoming this negative force.”
Crimson Apple’s can be described as a blend of dark, cinematic pop with elements of alternative, indie rock, K-pop, and J-pop fused together to create Crimson Apple.
Despite what people may think, the sisters have not been playing together since birth but began their musical journey in 2012. Each sister began playing instruments and singing on their own and at different stages in their lives. After realizing they should join together, they began performing across Hawaii. In 2015, the women made a decision to move to Los Angeles to further pursue music.
Within about a year of the move, the women began performing regularly at Disneyland and shortly after that, they were able to earn recording and management deal with Amuse Group USA, Inc.
CRIMSON APPLE is:
Colby Benson-Lead Vocals
Shelby Benson-Guitar / Vocals
Carthi Benson-Bass / Vocals
Faith Benson-Drums / Vocals